Conventional marketing strategies like print ads, broadcasting and on-site events have helped companies grow big. Yet these conventional marketing methods have largely been sidelined with the emergence of digital marketing. Since the dawn of the internet, companies have been moving to the internet at an ever increasing pace. Due to this digital marketing has become vital for so many business entities. I will explain why digital marketing has been a game changer in a brief manner.
1) Global Reach
It doesn't matter if you are employing digital marketing strategies for your company at your office or on your couch at home, just a few clicks and with the magic of the internet you can reach out to people all over the world.
2) Cost effective
You don't need to burn a hole in your pocket by booking TV ads or spend money on events to reach out to people. One can choose to promote brands and drive sales without shelling out any cash by using organic digital marketing methods. Also if you do choose to spend money on say ads on Facebook or YouTube, it is very cost effective.
3)Choosing your audience and potential consumers
Whether you want to sell lip gloss to young women, or shaving kits to men, or musical instruments to musicians, you can target your audience based on their ages, gender, interests, education and a whole lot more. This makes marketing more effective for products and services meant only for a certain demographic.
4)Analyzing and optimizing
There a are innumerable tools of various kinds to help analyse and optimize online marketing strategies. Planning keywords, tracking potential customers, bidding options, etc. there is so much one can do with digital marketing tools.
